Proof in production

Predictive intelligence that improves acquisition decisions

Averisana helps Life & Health distribution teams score opportunities before spend is committed, focus acquisition on stronger-fit populations, and measure performance against real downstream outcomes.

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01 · ScoreEvaluate health risk and fit before the bid.
02 · FocusMove spend toward the strongest opportunity bands.
03 · RouteMatch populations to the right product path.
04 · MeasureTrack lift in value, return, and acquisition efficiency.
Averisana Predictive Intelligence

Put insurance-specific scoring inside the acquisition decision

InsurabilityIQ, MedicareLTV, and U65Health use insurance-specific signals to help teams evaluate likely health risk, product fit, conversion potential, and expected value while the acquisition decision can still change.

Predict and segmentIdentify stronger-fit populations and product paths earlier.
Reduce reworkAvoid spend on opportunities unlikely to qualify or convert.
Improve returnUse measured outcomes to refine targeting and allocation.
Measured programs

Four acquisition challenges addressed at the decision point

MedicareLTVMedicare Advantage lead acquisition
Medicare case studyMedicareLTV

Improve lifetime value from Medicare lead acquisition

During AEP and OEP, MedicareLTV scored click-listing opportunities so acquisition teams could distinguish more competitive populations from lower-converting populations before allocating spend.

$4MIncremental lifetime value
15%Higher return on ad spend
600%Return on scoring cost
The score helped identify a practical acquisition sweet spot during the 2022–23 AEP and OEP cycles on MediaAlpha.

Select either graphic to enlarge it without leaving the page.

InsurabilityIQWhole Life and simplified-issue acquisition
Assurance IQ case studyInsurabilityIQ

Find the productive score bands for Whole Life acquisition

InsurabilityIQ grouped simplified-issue opportunities by predicted health risk so acquisition teams could focus on score bands that produced stronger return while avoiding populations that were less likely to fit the product.

$4MIncremental lifetime value
20–30%Higher return on ad spend
400–650%Return on scoring cost
The program targeted click-listing lead acquisition on MediaAlpha beginning in Q4 2022.

The supporting graphics show the score sweet spot, production scale, and product-fit bands.

InsurabilityIQAccelerated-underwriting Term Life
Insurtech case studyInsurabilityIQ

Reallocate Term Life spend into the strongest score bands

For accelerated-underwriting Term Life, InsurabilityIQ helped acquisition teams identify score bands where fully digital products produced stronger return and lower customer acquisition cost.

31%Higher return on ad spend
58%Better customer acquisition cost
18–55Age range in the featured score analysis
The graphic includes an Ethos spend-reallocation result and a Bestow proof of concept using search leads.

Select the graphic to review the full score-performance distribution.

U65HealthACA Open Enrollment geo-targeting
ACA case studyU65Health

Use geography to separate competitive and high-opportunity markets

U65Health evaluated ACA Open Enrollment opportunities by ZIP decile. The analysis identified lower-eligibility markets where non-ACA products had more room and higher-eligibility markets where ACA geo-targeting produced a competitive edge.

10ZIP-decile bands compared
GeoTargeting signal applied before spend
ACAOpen Enrollment acquisition setting
The chart compares the share of policies, share of leads scored, and indexed conversion rate across ZIP deciles.

Select the chart to enlarge the ZIP-decile analysis.

Apply the same method

Find the acquisition decision where better scoring can change the outcome

Talk through the population, acquisition flow, decision point, and measurement approach that matter in your environment.

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